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The opening date of the highly anticipated restaurant was announced through an exclusive in the New York Times’ fall restaurant preview. Additional coverage leading up to the opening included The Cut, New York Magazine, Bloomberg Pursuits, Robb Report and Time Out New York. The week of the opening, the first look at of The Riddler was featured in Grub Street with opening day coverage including Food & Wine, Eater and WWD. The Riddler received high acclaim in the press, including “Best Dishes of 2019,” and being named “Most Beautiful New Restaurants” by Eater New York, topped New York Magazine’s Restaurant Power Rankings for five straight weeks, and was named “Most Notable New Bars” by PUNCH. Coverage in just the first three months resulted in more than 13 million impressions.
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As one of the hardest hit counties by the COVID-19 pandemic in California, San Jose’s residents desperately needed food relief. Off the Grid, the Bay Area’s leading food truck experience company, was up to the challenge. They spearheaded, planned and fully executed The San Jose COVID Food Relief Program in partnership with the city of San Jose and Fresh Approach. The biggest task was not only to get the word out, but to get residents signed up for the program. Via a press release and targeted pitching, the program was featured in 13 local news segments with interviews with the Off the Grid leadership team. Other highlights include KRON4.com, San Jose Spotlight and SF Gate, reaching a diverse audience of more than 44 million.
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Although KCPR was brought on board months after typical gift guide pitching begins, press ate (or drank!) up Lady Falcon’s oh-so-Instagrammable packaging and delicious coffee and tea flavors. With just two months to pitch 2021 holiday gift guides, KCPR landed Lady Falcon Coffee Club in 15 gift guides, resulting in a national readership of more than 119 million unique monthly visitors across publications from the likes of Vogue, PopSugar, WWD, Lonny, Marie Claire, Food Network and more.
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