KCPR helps independent restaurants & bold brands find their messaging
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Back of the House, one of the Bay Area’s most renowned restaurant groups, enlisted KCPR as its agency of record in 2023.
The team was tapped for the brand’s marquee opening of the year, Corzetti, a coastal Italian restaurant that would open in Union Square. KCPR bartered two exclusives, including an opening announcement with the San Francisco Chronicle and a first look with Eater SF. Within just one week of opening, Corzetti was seen on the pages of all major Bay Area publications, as well as national media including Plate and InsideHook. Accolades rolled in including Robb Report’s “Most Beautiful New Restaurants in America,” SFist’s “Best New Restaurants of 2023,” “The Best Things We Ate This Week” from The Infatuation and “Best Martinis in San Francisco” from the San Francisco Chronicle. The restaurant has also topped Eater SF’s “Hottest Restaurants” list every month to-date since opening in August. Traditional media covered 40 pieces of coverage across more than 800,000,000 viewers.
KCPR also deployed a full-scale influencer program with Corzetti, bringing in more than 15 influencers in the span of two months with a total follower count of 1.6 million.
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KCPR served as the agency of record for Une Femme Wines since the brand launched in 2019.
Since the brand's inception, KCPR has focused on brand features, founder profiles, lifestyle roundups and wine industry articles to propel the brand into being renowned today as the "fastest growing sparking wine company in the United States." To date, the brand has been seen in the New York Times, Vogue, Barron's Penta, Food & Wine, Coveteur, San Francisco Chronicle, Fortune and more.
In 2022, KCPR assisted with setting up Une Femme Wines on an affiliate platform, just in time for holiday season pitching. With affiliate marketing being such a prominent tactic in today's media landscape, KCPR knew this would be the ticket to a successful holiday pitching campaign. The result? A 200%+ increase in media coverage year over year, resulting in 29 pieces of coverage with a viewership of more than 717 million with the brand being spotted in lifestyle publications from Food & Wine to Forbes and InsideHook to Veranda and more.
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KCPR was brought on board just two weeks before the opening of Eco Tirreno’s Urban Tasting Room and underground supper club, Lyon & Swan.
The building, located in San Francisco's Jackson Square, was rich with history and KCPR was able to help the brand find their messaging and craft a story in just days. The three-story food and wine experience opened with an exclusive in the San Francisco Chronicle, followed by feature stories in all of the major local publications including San Francisco Magazine, Eater, The Bold Italic and more. Eco Terreno even topped San Francisco Chronicle’s “Best New Spots to Taste Wine in the Bay Area” as the only San Francisco spot, as well as San Francisco Magazine's “Most Exciting Openings.” In just six months, KCPR’s partnership with Eco Terreno resulted in 45 pieces of coverage, garnering more than 211 million viewers.
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